Our Privacy Policy

Reaction Biology Corporation (together with our subsidiaries and affiliates, “Reaction,” “we,” “us,” or “our”) provides this Privacy Notice to help you understand how we collect, use, process, and share your personal information, and to help you understand and exercise your privacy rights.

1. SCOPE AND UPDATES TO THIS PRIVACY NOTICE

This Privacy Notice applies to personal information processed by us, including on our websites, and other online or offline offerings. To make this Privacy Policy easier to read, our websites, and other offerings are collectively called the “Services.”

Reaction may provide additional privacy notices to individuals at the time we collect their personal information. For example, we may provide a specific privacy notice to participants that describes our privacy practices when you submit your information in response to an inquiry. These additional privacy notices may supplement this Privacy Notice or may apply in lieu of this Privacy Notice.

Changes to our Privacy Notice. We may revise this Privacy Notice from time to time in our sole discretion. If there are any material changes to this Privacy Notice, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Notice if you continue to use our Services after the new Privacy Notice takes effect.

2. PERSONAL INFORMATION WE COLLECT

The categories of personal information we collect depend on how you interact with us, our Services, and the requirements of applicable law. We collect information that you provide to us, information we obtain automatically when you use our Services, and information from other sources such as third-party services and organizations, as described below. For residents of certain states, additional disclosures about the information we collect is available in our supplemental disclosure below.

A. Personal Information You Provide to Us Directly

We may collect personal information that you provide to us.

Account Creation. We may collect personal information when you create an account, such as name, email address, username.
Regulatory Information. We may collect personal information where required to comply with regulatory requirements, including information relating to any adverse events you may have experienced when using our products.
Your Communications with Us. We may collect personal information, such as email address, phone number, or mailing address when you request information about our Services, register for our newsletter, request customer or technical support, or otherwise communicate with us.
Surveys. We may contact you to participate in surveys. If you decide to participate, we may collect personal information from you in connection with the survey.
Conferences, Trade Shows, and Other Events. We may collect personal information from individuals when we attend or host conferences, trade shows, and other events.
Business Development and Strategic Partnerships. We may collect personal information from individuals and third parties to assess and pursue potential business opportunities.

B. Personal Information Collected Automatically

We may collect personal information automatically when you use our Services.

Automatic Collection of Personal Information. We may collect certain information automatically when you use our Services, such as your Internet protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, mobile advertising and other unique identifiers, browser or device information, location information (including approximate location derived from IP address), and Internet service provider. We may also automatically collect information regarding your use of our Services, such as pages that you visit before, during and after using our Services, information about the links you click, the types of content you interact with, the frequency and duration of your activities, and other information about how you use our Services.
Cookie Policy (and Other Technologies). We, as well as third parties that provide content, advertising, or other functionality on our Services, may use cookies, pixel tags, and other technologies (“Technologies”) to automatically collect information through your use of our Services.
Our uses of these Technologies fall into the following general categories:
- Cookies. Cookies are small text files placed in device browsers that store preferences and facilitate and enhance your experience
- Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded in our Services that collects information about engagement on our Services. The use of a pixel tag allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.
Operationally Necessary. This includes Technologies that allow you access to our Services, applications, and tools that are required to identify irregular website behavior, prevent fraudulent activity, improve security, or allow you to make use of our functionality;
Performance-Related. We may use Technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how individuals use our Services (see Analytics below);
Functionality-Related. We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into our Services or keeping track of your specified preferences, interests, or past items viewed;
Advertising- or Targeting-Related. We may use first party or third-party Technologies, including cross-device tracking, to deliver content, including ads relevant to your interests, on our Services or on third-party digital properties.

Some of the advertising Technologies we use include:
- Google Ads (formely Google Adwords) For more information about Google’s use of your personal information, please visit Google Ads Privacy Page When you are logged-in to your Google account, you can use your Ads Settings to manage the Google ads you see and opt out of Ads Personalization (“turn off”). Even if you opt out of Ads Personalization, you may still see ads based on factors such as your general location derived from your IP address, your browser type, and your search terms. If you do not have a Google account, you can use your browser settings to administer your cookies.
See “Your Privacy Choices and Rights” below to understand your choices regarding these Technologies.
Analytics. We may use Technologies and other third-party tools to process analytics information on our Services. These Technologies allow us to better understand how our digital Services are used and to continually improve and personalize our Services. Some of our analytics partners include:
- Google Analytics. For more information about how Google uses your personal information (including for its own purposes, e.g., for profiling or linking it to other data), please visit Google Analytics’ Privacy Policy. To learn more about how to opt-out of Google Analytics’ use of your information, please click here.
- Hotjar (Session Replay Analytics). We use Hotjar’s session replay analytics services. This allows us to record and replay an individual’s interaction with the Services. When you consent to analytics cookies, we may use Hotjar’s session replay services to record and replay your interactions with our website, such as mouse movements, clicks, and scrolling behavior. Hotjar does not capture keystrokes in form fields or any data you enter. Hotjar honors browser Do Not Track signals. For more information about how Hotjar uses your personal information, please visit the “Personal Data collected from a visitor of a Hotjar Enabled Site” section of Hotjar’s Privacy Policy. To learn more about how to opt-out of Hotjar’s use of your information, please click here.

C. Personal Information Collected from Other Sources

Third-Party Services and Sources. We may obtain personal information about you from other sources, including through third-party services and organizations. For example, if you access our Services through a third-party application, such as an app store, a third-party login service, or a social networking site, we may collect personal information about you from that third-party application that you have made available via your privacy settings.

3. HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information for a variety of business purposes, including to provide our Services, for administrative purposes, and to market our products and Services, as described below.

A. Provide Our Services

We use your information to fulfil our contract with you and provide you with our Services, such as:

Managing your information and accounts;

Providing access to certain areas, functionalities, and features of our Services;

Answering requests for customer or technical support;

Communicating with you about your account, activities on our Services, and policy changes;

Processing your financial information and other payment methods for products or Services purchased;

Processing applications if you apply for a job we post on our Services; and

Allowing you to register for events.

B. Administrative Purposes

We use your information for various administrative purposes, such as:

Pursuing our legitimate interests such as direct marketing, research and development (including marketing research), network and information security, and fraud prevention;
Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for that activity;
Measuring interest and engagement in our Services;
Short-term, transient use, such as contextual customization of ads;

Improving, upgrading, or enhancing our Services;

Developing new products and services;

Ensuring internal quality control and safety;

Authenticating and verifying individual identities, including requests to exercise your rights under this Privacy Notice;

Debugging to identify and repair errors with our Services;

Auditing relating to interactions, transactions, and other compliance activities;

Sharing personal information with third parties as needed to provide the Services;

Enforcing our agreements and policies; and

Carrying out activities that are required to comply with our legal obligations.

We may use your information for other legitimate business purposes as permitted by law.

C. Marketing and Advertising our Products and Services

We may use personal information to tailor and provide you with content and advertisements. We may provide you with these materials as permitted by applicable law.

Some of the ways we market to you include email campaigns, text messages, custom audiences advertising and “interest-based” or “personalized advertising,” including through cross-device tracking.

If you have any questions about our marketing practices or if you would like to opt out of the use of your personal information for marketing purposes you may contact us at any time as set forth in “Contact Us” below.

D. With Your Consent

We may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information or with your consent.

E. Other Purposes

We also use your personal information for other purposes as requested by you or as permitted by applicable law.

De-identified and Aggregated Information. We may use personal information to create de-identified and/or aggregated information, such as demographic information, information about the device from which you access our Services, or other analyses we create.

4. HOW WE DISCLOSE YOUR PERSONAL INFORMATION

We disclose your personal information to third parties for a variety of business purposes, including to provide our Services, to protect us or others, or in the event of a major business transaction such as a merger, sale, or asset transfer, as described below.

A. Disclosures to Provide our Services

The categories of third parties with whom we may share your personal information are described below.

Service Providers. We may share your personal information with our third-party service providers and vendors that assist us with the provision of our Services. This includes service providers and vendors that provide us with IT support, hosting, payment processing, customer service, and related services.
Business Partners. We may share your personal information with business partners to provide you with a product or service you have requested. We may also share your personal information with business partners with whom we jointly offer products or services.
Affiliates. We may share your personal information with our company affiliates for example: for our administrative purposes, IT management, or for them to provide services to you or support and supplement the Services we provide.
APIs/SDKs. We may use third-party application program interfaces (“APIs”) and software development kits (“SDKs”) as part of the functionality of our Services. For more information about our use of APIs and SDKs, please contact us as set forth in “Contact Us” below.

We may also share your information with third parties as appropriate and permitted by law. The privacy choices you may have about your personal information are determined by applicable law and are described in Section 5 below.

B. Disclosures to Protect Us or Others

We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our, or others’ rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.

C. Disclosure in the Event of Merger, Sale, or Other Asset Transfers

If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction, as permitted by law and/or contract.

5. YOUR PRIVACY CHOICES AND RIGHTS

Your Privacy Choices. The privacy choices you may have about your personal information are determined by applicable law and are described below.

Email Communications. If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive transaction-related emails regarding products or Services you have requested. We may also send you certain non-promotional communications regarding us and our Services, and you will not be able to opt out of those communications (e.g., communications regarding our Services or updates to our Terms or this Privacy Notice).
Text Messages. If you receive an unwanted text message from us, you may opt out of receiving future text messages from us by following the instructions in the text message you have received from us or by otherwise contacting us as set forth in “Contact Us” below
Phone calls. If you receive an unwanted phone call from us, you may opt out of receiving future phone calls from us by following the instructions which may be available on the call or by otherwise contacting us as set forth in “Contact Us” below.
“Do Not Track.” Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.
Cookies and Personalized Advertising. When you first visit our website, only cookies that are strictly necessary for website functionality are activated. Additional cookies, including those used for analytics, performance monitoring, and advertising, are not placed unless you affirmatively opt in through our cookie preference center. Your preferences apply to the specific browser and device you are using; if you access our website from a different browser or device, you will need to set your preferences again.You may stop or restrict the placement of Technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, our Services may not work properly. Please note that cookie-based opt-outs are not effective on mobile applications. However, you may opt-out of personalized advertisements on some mobile applications by following the instructions for Android, iOS, and others.The online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy by visiting the Network Advertising Initiative, the Digital Advertising Alliance, and the European Digital Advertising Alliance.Please note you must separately opt out in each browser and on each device.

Your Privacy Rights. In accordance with applicable law, you may have the right to:

Access to and Portability of Your Personal Information, including: (i) confirming whether we are processing your personal information; (ii) obtaining access to or a copy of your personal information; and (iii) receiving an electronic copy of personal information that you have provided to us, or asking us to send that information to another company in a structured, commonly used, and machine readable format (also known as the “right of data portability”);
Request Correction of your personal information where it is inaccurate or incomplete. In some cases, we may provide self-service tools that enable you to update your personal information;
Request Deletion of your personal information;
Request Restriction of or Object to our processing of your personal information where the processing of your personal information is based on our legitimate interest or for direct marketing purposes, including (i) the right to opt-out of the sharing of personal information, (ii) object to or restrict our use of or your sensitive personal information, including the right to opt-out of the sharing of sensitive personal information, and (iii) opt out of the processing of your personal information for purposes of (a) targeted advertising, and (b) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you; and

Withdraw your Consent to our processing of your personal information. Please note that your withdrawal will only take effect for future processing and will not affect the lawfulness of processing before the withdrawal.

If you would like to exercise any of these rights, please contact us as set forth in “Contact Us” below or as otherwise instructed in the additional privacy notices provided at the time we collect your personal information. We will process such requests in accordance with applicable laws.

6. SECURITY OF YOUR INFORMATION

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized access, use, disclosure, or loss of personal information.

By using our Services or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our Services. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on our Services, by mail, or by sending an email to you.

7. INTERNATIONAL DATA TRANSFERS

All information processed by us may be transferred, processed, and stored anywhere in the world, including, but not limited to, the United States or other countries, which may have data protection laws that are different from the laws where you live. We endeavor to safeguard your information consistent with the requirements of applicable laws.

If we transfer personal information which originates in the European Economic Area, Switzerland, and/or the United Kingdom to a country that has not been found to provide an adequate level of protection under applicable data protection laws, one of the safeguards we may use to support such transfer is the EU Standard Contractual Clauses.

For more information about the safeguards we use for international transfers of your personal information, please contact us as set forth below.

8. RETENTION OF PERSONAL INFORMATION

We store the personal information we collect as described in this Privacy Notice for as long as you use our Services, or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws, or based upon other criteria, including, but not limited to, the sensitivity and volume of such data. Additionally, we endeavor to retain all such personal information in accordance with legal requirements.

9. SUPPLEMENTAL NOTICE FOR RESIDENTS OF CERTAIN U.S. STATES

This Supplemental Notice is for residents of states that have adopted comprehensive privacy legislation and others that may come into effect from time to time, including, but not limited to, California, Connecticut, Colorado, Utah and Virginia (collectively, “Applicable State Laws”). The following table describes the categories of personal information Reaction has collected and whether Reaction disclosed that personal information for a business purpose (e.g., to a service provider) in the preceding 12 months.

Category of Personal Information Collected by Reaction	Category of Third Parties Personal Information is Disclosed to for a Business Purpose
Identifiers. A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.	Service providers Business partners Affiliates Other users or third parties you share or interact with Advertising networks Internet service providers Data analytics providers Government entities Operating systems and platforms Social networks Consumer data resellers
Personal information categories A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Personal Information does not include publicly available information that is lawfully made available to the general public from federal, state, or local government records. Note: Some personal information included in this category may overlap with other categories.
Protected classification characteristics under California or federal law Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
Commercial information Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Biometric information Physiological, biological, or behavioral, characteristics (including DNA) that can be used to establish individual identity, or imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template such as a faceprint, a minutiae template, or a voiceprint, can be extracted and keystroke  patterns or rhythms, gait patterns, or rhythms, and sleep, health or exercise data that contain identifying information.
Internet or other electronic network activity Browsing history, search history, information on a consumer’s interaction with an internet website, application, or advertisement.
Geolocation data Physical location or movements.
Sensory data Audio, electronic, visual, thermal, olfactory, or similar information.
Inferences drawn from other personal information to create a profile about a consumer Profile reflecting a consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

The categories of sources from which we collect personal information and our business and commercial purposes for using personal information are set forth in “Personal Information We Collect” and “How We Use Your Personal Information” above, respectively.

For purposes of certain state law, Reaction does not “sell” personal information, nor do we have actual knowledge of any “sale” of personal information of minors under 16 years of age as the term “sell” is commonly understood. That said, we may share information with third-party advertising partners for the purpose of promoting our Services as described above, such as for cross-context behavioral advertising. To the extent that such sharing is considered a “sale” under California law, you may limit such sharing by following the instructions found above in the section titled, Your Privacy Choices and Rights > Your Privacy Choices > Cookies and Personalized Advertising, or by contacting us as set forth in “Contact Us” below.

Additional Privacy Rights for Residents of Certain States

Non-Discrimination. Residents of certain states have the right not to receive discriminatory treatment by us for the exercise of their rights conferred by applicable law.

Authorized Agent. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. To authorize an agent, provide written authorization signed by you and your designated agent and contact us as set forth in “Contact Us” below for additional instructions.

Verification. To protect your privacy, we will take steps to reasonably verify your identity before fulfilling your request. These steps may involve asking you to provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, or to answer questions regarding your account and use of our Services.

De-Identified Information. If we create or receive de-identified information, we will not attempt to reidentify such information, except to comply with applicable law.

California Shine the Light. The California “Shine the Light” law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties.

10. CHILDREN’S INFORMATION

The Services are not directed to children under 13 (or other age as required by local law), and we do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has uploaded personal information to our site without your consent, you may contact us as described in “Contact Us” below. If we become aware that a child has provided us with personal information in violation of applicable law, we will delete any personal information we have collected, unless we have a legal obligation to keep it, and terminate the child’s account if applicable.

11. OTHER PROVISIONS

Third-Party Websites/Applications. The Services may contain links to other websites/applications and other websites/applications may reference or link to our Services. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen, or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Providing personal information to third-party websites or applications is at your own risk.

Supervisory Authority. If your personal information is subject to the applicable data protection laws of the European Economic Area, Switzerland, the United Kingdom, or Virginia, you have the right to lodge a complaint with the competent supervisory authority or attorney general if you believe our processing of your personal information violates applicable law.

EEA Data Protection Authorities (DPAs)
Swiss Federal Data Protection and Information Commissioner (FDPIC)

German Federal Commissioner for Data Protection and Freedom of Information

UK Information Commissioner’s Office (ICO)

Virginia Attorney General

12. CONTACT US

Reaction is the controller of the personal information we process under this Privacy Notice.

If you have any questions about our privacy practices or this Privacy Notice, or to exercise your rights as detailed in this Privacy Notice, please contact us at:

Reaction Biology Corporation
One Great Valley Parkway, Suite 2
Malvern, PA 19355
Attn: Customer Service
Phone: +1 877.347.2368
Email: [email protected]

13. HUBSPOT

Reaction is the controller of the personal information we process under this Privacy Notice.

We use HubSpot, Inc. (“HubSpot”) as our customer relationship management (CRM) system and marketing automation platform. HubSpot is provided by HubSpot, Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, United States, with EU operations through HubSpot Ireland Limited. For more information about HubSpot, visit https://hubspot.com.

(i) What Data We Collect with HubSpot

When you interact with our website, forms, or marketing communications, we collect the following categories of personal data through HubSpot:

Your contact information: first name, last name, email address, business location, and area of interest.

Communication preferences: your subscription status for different types of communications, language preferences, and opt-in/opt-out history

Website behavior data: pages you visit on our website, content you download (whitepapers, case studies), forms you submit, and time spent on pages

Email engagement data: whether you open our emails, which links you click, forwarding activity, and email client information

Technical information: IP address, browser type and version, operating system, device type, screen resolution, and referring website

Business information: industry sector, company size, research interests, specific drug discovery services you inquire about, and project requirements
Event data: webinar registrations, attendance records, and event-related interactions

(ii) How We Collect This Data

We collect data through HubSpot using the following methods:

Website forms: when you submit contact forms, request quotes, download resources, or register for webinars

HubSpot tracking code: automatically collects website behavior and technical data when you visit our website

Email interactions: tracks your engagement with our marketing emails through embedded web beacons

Manual entry: when our sales or customer service teams add information from phone calls, meetings, or email exchanges

Integrations: data synchronized from other tools in our technology stack that connect with HubSpot

Cookies: HubSpot cookies track your website sessions and recognize returning visitors

(iii) How We Use This Data

We process your personal data in HubSpot exclusively for the following specific purposes:

To send you newsletters about drug discovery industry trends, scientific publications, and company updates

To provide you with information about specific drug discovery services you have inquired about

To send you event invitations for webinars, conferences, and scientific symposiums relevant to your indicated interests

To respond to your service inquiries and provide technical information about our assay capabilities

To send you quotes and proposals for requested drug discovery services

To manage our sales pipeline and track the status of ongoing project discussions

To analyze website usage patterns to improve our website user experience and content relevance

To segment our audience based on scientific interests to ensure you receive only relevant communications

To maintain a history of our business interactions for quality assurance and service improvement

To send you important service updates or changes to our terms and conditions (for existing customers)

We will NOT use your data for purposes other than those explicitly stated above without obtaining separate consent.

(iv) Where Your Data Is Stored

Your personal data collected through HubSpot is stored on HubSpot’s servers located in the United States. HubSpot maintains data centers in multiple regions for redundancy and performance. The specific server locations may include facilities operated by Amazon Web Services (AWS) in the US-East region.

(v) How Long We Store Your Data

We will continue to store the data collected during registration for as long as you remain registered on our website or is necessary to provide you with the purchased products. Statutory retention periods (e.g. for bookkeeping and tax reasons) remain unaffected.

(vi) Who We Share Your Data With

We do not sell or rent your personal data. HubSpot, as our data processor, has access to your data solely to provide services to us. HubSpot may engage the following categories of sub-processors:

Cloud infrastructure providers (e.g., Amazon Web Services) for data hosting

Content delivery networks for email delivery

Security and monitoring services for platform protection

We may also share your data with:

Our internal teams (sales, marketing, customer service) on a need-to-know basis

Additional CRM and marketing tools for contact enrichment or sales tracking

Legal authorities when required by law or court order

A current list of HubSpot’s sub-processors is available at https://legal.hubspot.com/dpa.

(vii) How to Get Your Information Removed or Changed

You have the following rights regarding your personal data in HubSpot:

Access: Request a copy of all personal data we hold about you by emailing [email protected]

Correction: Update incorrect information by clicking “Update Preferences” in any of our emails or contacting us directly

Deletion: Request complete deletion of your data by emailing [email protected] (we will process within 30 days)

Unsubscribe: Click the unsubscribe link at the bottom of any marketing email to opt-out immediately

Objection: Object to processing based on legitimate interests by contacting our data protection team

To exercise any of these rights, contact us at: Email: [email protected] Phone: +1 877.347.2368 Mail: Reaction Biology Corporation, Attn: Data Protection, One Great Valley Parkway, Suite 2, Malvern, PA 19355

(viii) Legal Basis and Compliance

The legal basis for using HubSpot’s services depends on the specific processing activity:

For Newsletter and Marketing Communications:

Art. 6(1) lit. a GDPR (Consent): When you explicitly opt-in to receive our newsletter or marketing communications

Art. 6(1) lit. f GDPR (Legitimate Interest): For existing customers, to send information about similar services to those previously purchased, provided you haven’t opted out

For Sales and Service Activities:

Art. 6(1) lit. b GDPR (Contract): Processing necessary for contract performance or pre-contractual measures at your request

Art. 6(1) lit. f GDPR (Legitimate Interest): Managing business relationships and improving our services

Your Newsletter Rights:

You can revoke consent to receive newsletters at any time via the “unsubscribe” link in every email

Unsubscribe requests are processed immediately and automatically through HubSpot

Your email address will be retained on our suppression list to ensure we honor your opt-out preference

Contact [email protected] to manage your newsletter preferences or request complete data deletion

Data processed before receiving your unsubscribe request may still be legally processed

HubSpot maintains compliance with GDPR, CCPA, and CAN-SPAM requirements. HubSpot ensures adequate data protection through:

Data Processing Agreement (DPA) incorporating EU Standard Contractual Clauses (SCCs) per Commission Implementing Decision 2021/914

ISO 27001 and SOC 2 Type II certifications

Comprehensive security measures detailed at https://trust.hubspot.com/

For complete details, see:

HubSpot Privacy Policy: https://legal.hubspot.com/privacy-policy

HubSpot DPA: https://legal.hubspot.com/dpa

Our executed DPA: https://legal.hubspot.com/hubfs/HubSpot%20signed%20DPA%20-%203Sept2025%20.pdf

You may revoke your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

14. SALESFORCE

We use Salesforce, a service provided by Salesforce.com Inc, Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States of America, and its German subsidiary salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 Munich, to manage our sales opportunities and customer relationships. For more information about Salesforce, visit https://www.salesforce.com.

Through Salesforce, we track sales opportunities and process limited personal data necessary for business development. This includes contact details of business representatives (names, email addresses, phone numbers, job titles, company information), project inquiries and service requirements, quotes and proposals, and sales communication history. Our sales team enters this information during business interactions, and/or qualified leads from HubSpot are synchronized with relevant marketing information. We use this data exclusively to prioritize and manage sales opportunities, respond to service inquiries, prepare and send quotes, track project discussions, and conduct internal sales reporting.

To manage your information in Salesforce, contact [email protected] for updates or corrections, or email to request access or deletion of your data. We acknowledge requests within 72 hours and complete most requests within 30 days, subject to legal retention requirements.

The legal basis for Salesforce processing is Art. 6(1) lit. b GDPR for pre-contractual measures and contract performance, Art. 6(1) lit. f GDPR for our legitimate interest in managing business relationships, and Art. 6(1) lit. c GDPR for legal record-keeping obligations. Salesforce ensures data protection through Binding Corporate Rules approved by the French Data Protection Authority and a Data Processing Agreement incorporating Standard Contractual Clauses (EU/2021/914). For complete details, see Salesforce’s main website at https://www.salesforce.com, Salesforce Privacy Policy at https://www.salesforce.com/company/privacy/, Salesforce Trust and Compliance information at https://trust.salesforce.com/, Salesforce BCR at https://www.reactionbiology.com/wp-content/uploads/2023/06/Salesforce-Processor-BCR.pdf, Salesforce DPIA at https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Privacy/dpia-and-salesforce-services.pdf, and our DPA with Salesforce at https://www.reactionbiology.com/wp-content/uploads/2023/06/data-processing-addendum.pdf

Last Updated: June, 2026

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